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Dive into the world of digital marketing with the NFLUX Digital blog. Expect fresh perspectives, actionable tips, and a dose of digital inspiration.

TikTok: Search Everywhere Optimisation

TikTok Search Trends In a 2022 Google study, it was found that 40% of young people favoured TikTok and Instagram as a primary research platform for discovering products, finding information, and making purchase decisions over Google search. Forbes Advisor found in 2024 that over 50% of Gen Z's will use TikTok to research products, recipes, current affairs and more. This shift in search behaviours presents an opportunity for businesses to update their marketing strategies in o

Mar 18, 20252 min read

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TikTok: Search Everywhere Optimisation

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