SEO Services in Edinburgh | Nflux Digital
We support businesses in Edinburgh looking to improve online visibility and attract qualified leads through SEO. Our approach combines technical optimisation, content strategy and long-term organic growth.
What is SEO?
SEO has three main areas of concern:
1. Technical SEO
2. On-page SEO
3. Off-page SEO
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Addressing these three pillars, will set your website up for Google to understand, crawl and rank your pages. Let's take a look at what each of these pillars mean in simple terms.
1. What is technical SEO?
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Technical SEO is all the backend stuff. All of this is critical to ensuring a website can be easily understood by Google and now AI platforms too. Google essentially crawls your website, which allows it to understand what your business is all about, the types of pages you have, and the type of content you publish. Its main requirement from your site is that it provides value to the user.
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Think about it, if someone searches for life insurance companies based in Glasgow, clicks the number one listing on Google, and ends up on a page all about car insurance in London, they will close the site immediately and most likely leave Google altogether.
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It is the attention economy. Google wants to provide value = more searches, which = more attention, which = more money for Google.
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Beyond this, your site needs to be quick. Everyone’s patience is getting thinner, thanks to short form content like TikTok, so your website needs to load fast and technical SEO directly addresses this.
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It also ensures your site works properly on mobile, is secure, and that all of your pages can be easily found and indexed by Google.
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Think of technical SEO as laying solid foundations so your website can be found, trusted, and used without friction. Google actively measures this and feeds it back to us through a tool called Google Core Web Vitals. If you have time, find out more here via Google.
2. What is on-page SEO?
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On-page SEO focuses on what people actually see and read. This includes your headings, page titles and how clearly your services or products are explained. The best mantra here is keep it clear! Done well, it doesn't feel like SEO at all, it just feels like a clear, helpful website that answers a users question and builds trust.
3. What is off-page SEO?
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Off-page SEO is about your reputation online. Think about it as digital word-of-mouth. The more trusted the voices are that are backing you the more confidence Google will have in your business. A large chunk of this work is called backlinks. Backlinks can come in many shapes and sizes from reviews, local listings and brand mentions to name a few. All of which help show that your business is legitimate, credible and worth ranking.
SEO Services
We offer a range of SEO services to help get your business found on Google and your website converting.
Local SEO
Looking to put your business on the local map? We optimise your online presence so customers searching nearby can find you, trust you, and choose you. We turn local searches into real results.
On-page SEO
We are hands-on and pride ourselves on being an extension of your team. By getting our hands dirty, we optimise your pages across everything from titles, internal linking, structured data, and meta titles and descriptions, to FAQs, blog writing, and content optimisation.
SEO Audit
An SEO audit is the starting point for everything we do. It shows how your website is performing, what is holding it back, and where the opportunities lie. We review technical, on-page, and off-page factors, then turn the findings into a clear, prioritised action plan.
Technical SEO support
Nflux Digital cut through the muddy waters, guiding and implementing the strategies that improve your Google Core Web Vitals score. Whether you need a new website or your current one optimised, we have over 15 years’ experience winning at it.
Linkbuilding
Link building sits under the off-page SEO pillar and focuses on earning links back to your website. These links signal to Google that your business is trusted and authoritative within your industry. Quality matters more than quantity. The higher the authority of the website linking to you, the more trust Google places in that recommendation.
GEO
GEO stands for Generative Engine Optimisation. As AI continues to grow, it is critical your website is structured so AI platforms can read, understand, and cite it when answering user prompts. GEO builds on core SEO fundamentals, and at NFLUX Digital, we remove the guesswork by implementing tried and tested strategies that drive visibility.
SEO Services in Edinburgh
We proudly serve our local areas within Edinburgh city and surrounding areas including Leith, Livingston & Musselburgh delivering SEO strategies focused on long-term growth.
What else we offer
Make it easy for customers to find your brand on Google. We improve your website’s ranking to drive organic traffic and boost your visibility.
Instantly reach the right audience with paid ads. Our campaigns maximise your ad spend, delivering quick results and high returns.
Build a website that works for your business. We design user-friendly, mobile-optimised sites that attract and convert visitors.
Nurture leads and keep customers coming back. We craft personalised emails that drive engagement and sales.
We shape a clear path to elevate your business, aligning copy and every design element with your goals. Trust Nflux for impactful visuals and a growth-driven strategy.