Your clients are searching on ChatGPT, Perplexity, Copilot and Claude - we get your business found
Get Recommended by AI, Not Just Ranked by Google through GEO
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your brand's digital presence so it gets cited and recommended by AI-powered search tools including ChatGPT, Perplexity, Gemini, and Google's AI Overviews. Unlike traditional SEO which targets search engine rankings, GEO focuses on making your brand a trusted, citable source for AI language models.
How does GEO differ from traditional SEO?
GEO | SEO |
|---|---|
Moves faster, but shifts as models retrain | Slow to move, durable once it does |
The user may never click, so the mention has to carry the sell | The user clicks through to you |
Won on entity clarity, structured data and quotable content | Won on authority, relevance and technical health |
ChatGPT, Perplexity, Google AI Overviews, Copilot | Google, Bing, and other traditional search engines |
Gets you named inside the answer | Gets you ranked in a list of links |
Measured in citations, mentions and share of answer | Measured in positions, clicks and impressions |
Generative Engine Optimisation (GEO) Services UK
Nflux Digital is one of the UK's specialist GEO agencies, with dedicated experience helping businesses optimise for AI-generated answers. Generative Engine Optimisation is distinct from traditional SEO, it requires entity-level brand authority, structured data that AI assistants can parse, and content specifically engineered to be cited rather than simply ranked. We combine both disciplines so your brand performs across every search surface.
1
Entity and knowledge graph optimisation
We ensure your brand identity is cohesive across the web, allowing machines to verify your business as a trusted source.
2
Structured data that speaks ‘assistant’
We implement structured data that validates your pages to engineer machine confidence. We maintain a machine-readable identity file at nfluxdigital.com/_functions/llms...we practice what we preach!
3
Citable Content Frameworks
We research answer-first content for your brand and action it across your website to provide facts and sources for AI assistants to cite.
4
Multi-surface Optimisation
We optimise on the platforms users are asking questions, so assistants can verify you across the open web, not just your domain.
