Generative
Engine Optimisation
Search is no longer just blue links. Customers now frequently ask AI assistants for answers to questions Google previously satisfied. Generative Engine Optimisation (GEO) ensures your brand is being cited by AI assistants like Google AI overview, ChatGPT and Copilot. We align your content, data and signals to ensure you’re discoverable and citable in AI-first customer journeys.
1
Entity and knowledge graph optimisation
We ensure your brand identity is cohesive across the web, allowing machines to verify your business as a trusted source.
2
Structured data that speaks ‘assistant’
We implement structured data that validates your pages to engineer machine confidence.
3
Citable Content Frameworks
We research answer-first content for your brand and action it across your website to provide facts and sources for AI assistants to cite.
4
Multi-surface Optimisation
We optimise on the platforms users are asking questions, so assistants can verify you across the open web, not just your domain.