Deep
Dives

GEO and SEO both aim to get your business found online. But they work in fundamentally different ways, target different platforms, and require different strategies. Understanding the distinction is now essential for any UK business that relies on digital channels to win customers. Here is a clear breakdown of what each does, where they overlap, and why doing one without the other is leaving visibility on the table. What is SEO? Search Engine Optimisation (SEO) is the practic

There is a quiet shift happening in how UK consumers find businesses, and most companies haven't noticed it yet. Your potential customers are opening ChatGPT and asking "who's the best [service] provider in [city]?" before they ever reach Google. They're asking Perplexity which product to buy. They're acting on what Google's AI Overview tells them at the top of the page without scrolling down to the blue links. If your business isn't showing up in those answers, you're not co

Most businesses don't appear in ChatGPT because they've optimised for Google, not for AI. The good news is that with the right changes, you can start showing up in AI-generated recommendations within weeks. This is what you need to understand and do. Why Businesses Don't Appear in ChatGPT ChatGPT doesn't work like Google. It doesn't crawl a live index and rank pages. It draws from a combination of its training data and, when Browse is enabled, live web content. In both cases,

Something significant has changed in how people search for products, services, and recommendations. Where your customers once typed a query into Google and browsed a list of blue links, many are now asking AI assistants to give them the answer directly. They ask ChatGPT which agency to hire. They ask Perplexity which software to buy. They ask Google's AI Overview which local business to trust. This shift has created a new discipline in digital marketing called Generative Engi