Deep
Dives

Introduction The existence of a St. Valentine is widely disputed but the celebration has been alive and kicking since ancient Roman times. Lupercalia, the pagan courtship festival celebrated mid-February, dates to 6th century B.C. Fast forward 2,500 years and it’s now one of the biggest gift-giving holidays in the UK, making it a premium marketing opportunity for many brands. In this blog we’ll explore how an ancient festival became one of the biggest commercial holidays of t