Top 4 Digital Marketing Trends for Autumn 2025

From AI updates to brainrot, we explore the most recent digital marketing trends and developments. We'll explain what's changed, why it matters and how to take advantage of the latest digital marketing trends Autumn 2025.

  1.     Generative Engine Optimisation (GEO)

More people now use AI assistants alongside (or instead of) traditional search. Tp stay visible, your website needs signals AI can understand and trust. This is known as GEO or generative engine optimisation:

·       FAQs: concise, customer-led questions and answers that map to real intents will improve visibility on AI platforms

·       Structured data: schema markup will allow AI to interpret your web pages and content

·       Google Business Profile: complete up to date information, products and services are the easiest way to make sure you are visible to AI and search engines

We can set this up and measure the impact. Head to our GEO service page to talk about boosting your AI visibility.

2.     Andromeda: Meta targeting changes

Continuing the AI theme, Meta is shifting ad delivery to an AI-led retrieval system that predicts which ads users will find most interesting, rather than focusing on manual ad targeting. Meta estimates this boosts usable signals per ad by ~100x, improving the match between content and people. Here’s what you can do to stay ahead of the curve:

·      Build 8-10 creative pillars

·      For each pillar, create multiple variations

·      Track by objective

·      Rotate creatives to maintain signal quality

Head to our online ads page to get in touch about maximising your ad content and delivery

3.     Google Store Widget

Google has launched an embeddable widget you can add to your website that surfaces trusted signals to help customers navigate your products. The widget allows you to display your Google store rating, Shipping and returns info and customer reviews.

Why it matters:

·      Within 30 days, participating stores using the widget saw a sales increase of at least 8%

·      It boosts trust at key decision points on your website

4.     Brainrot Marketing

“Brainrot” is a term used to describe online content that is low effort, addictive and often absurd – a style popularised by TikTok.

Also known as meme marketing, this kind of content is designed to spark conversation, whether through genuine enjoyment or mass confusion. On video-first platforms like TikTok and Instagram, users crave novelty and humour, fuelled by the growing issue of attention scarcity. In the right context, short scrappy videos can outperform high-effort campaigns. Because TikTok rewards engagement, content that encourages comments and shares naturally gains greater visibility.

Digital Marketing Trends Autumn 2025 Summary

That concludes our biggest digital marketing trends in Autumn 2025. The four stand out trends you need to try are:

·      GEO is gaining importance thanks to trending use of AI-assistants as search tools.

·      Meta’s latest update Andromeda, makes targeting customers easier, as long as you provide enough high-quality content

·      Googles Store Widget adds trust signals to your page

·      Brainrot/Meme Marketing encourages engagement to boots visibility on video-first platforms