Ross Lawrie

Ross Lawrie is the founder & director of Nflux Digital, a digital marketing agency based in Glasgow, Scotland. He specialises in Generative Engine Optimisation (GEO), which is the practice of making a business visible inside AI-generated search answers, alongside traditional SEO, paid ads, web design & email marketing. Before founding Nflux, Ross spent six years as Head of Digital and Marketing at Begg x Co, a Scottish luxury retail brand. Through his strategic guardianship grew Begg x Co digitally +287% and notably delivered a £250K replatform and redesign of the Begg x Co digital experience. 

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Before this, he owned a sustainable fashion e-commerce business. This grew from humble beginnings to supporting 13 local jobs in Glasgow working across multiple marketplaces and eventually a brick and mortar store. 

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Being client-side, operating a start-up to heading up a growing brand, has given the unique perspective of the other side of the meeting table when it comes to working with digital marketing agencies. Working with some of the largest firms in the UK under his previous roles, he wanted to build an agency that he would love to have hired.